Indian Telly Awards were conceived as a way of rewarding professionals
behind the scenes of the television business. The Indian television
industry really has no awards dedicated to itself. Other television
awards are just a sub-component of a main film awards function where
the focus is really on Bollywood. And again here it is only the face
of television - the artistes - who get recognition.
The Indian Telly Awards seeks to fill the lacunae. It began as a germ
of an idea in 1998 and has progressed to fruition thanks to support
from the industry. The award is planned to be an annual event and
will cover the preceding calendar year. Another key differentiator
is that it is from indiantelevision.com, known for its unbiased stances
on issues relevant to the business of television.
It is in its first year, and it is a first for the business. This
year the awards cover only the English and Hindi channels. We hope
to evolve it and make it the definitive award for the Indian cable
and satellite television industry. Which means that the regional language
channels, not represented this time round, will be included in The
Indian Telly Awards edition 2002.