its first edition, The Indian Telly Awards were limited to 17 categories.
The list will be expanded in the coming years to cover almost every
aspect of the business.
These awards seek to recognise the efforts of executives who
have surpassed themselves during the calendar year and taken their
companies that many steps up the television ladder. Their individual
contribution has had an impact on the industry additionally, either
because of the innovation or because of their consistency.
1) Marketing Executive of The Year : The marketing
executive who has helped lift the profile/brand/positioning of his/her
channel either through a sequence of promotions or through a unique
and remarkable promotion. Like Al Reis and Jack Trout it's all about
gaining a larger share of the consumer's mind.
But not at a humungous cost, rather at a price that surprises you.
2) Ad Sales Executive of the Year : The individual who has
made a significant contribution by managing to garner maximum possible
ads or achieved a substantial increase or turnaround in ad sales
revenue or drawn up an irresistible sales package for a channel/network.
3) Distribution Executive of the Year : The individual who
has substantially increased the actual reach/connectivity or improved
the distribution network or has managed to resolve a distribution
problem with the distribution chain effectively or has managed to
up distribution revenue or has managed to build an effective distribution
chain for his/her channel/network.
4) Programming Executive of the Year : The Programming Executive
of a channel whose selection of programmes/scheduling/packaging
has had a considerable impact on viewers, drawing them to the channel/network
consistently and which in turn has helped the channel to either
establish itself in the consumer's mind or has built
a particular image or enhanced its image considerably.
The programmes which have become top of mind shows in viewers
minds or have helped build a channel/network.
Best TV Show of the Year: The TV show which is unique in concept
or presentation or has high production values, has a well thought-out
concept, format, and execution, or has built or created a taste
in audiences for a new genre, or has developed a new viewing pattern
amongst viewers, due to its uniqueness and which has consistently
got high TRPs and which has got maximum viewership all throughout
or for a large part of the year. A show which can serve as a landmark
for the year.
6) Best TV Sitcom/Comedy of the Year: A comedy show which
has tickled audiences, keeping them in good mirth, courtesy its
humorous content or has tackled a new situational scenario and has
maintained or increased its viewership throghout or for a large
part of the year.
7) Best Continuing TV Show: A TV programme which was launched
before the year 2000 which continued to appeal to audiences for
a large part of the year.
8) Best Current Affairs Programme: A current affairs show which
covered issues of contemporary interest in a relevant and interesting
manner from all angles and stayed top of mind with audiences, is
conducted well and has consistently increased its viewership due
to its unique content or portrayal/depiction of events.
9) Production House of the Year : A company/production firm
which has developed unique programmes for a variety of channels
or has developed a unique manner of producing them, which has consistently
produced a large number of popular TV shows which created an impact
as well as got high TRPs and maximum viewership. Or which took production
values which clicked with audiences to new heights during the course
of the year.
10) Best Promoted TV Event: The one time TV event/concert
which was promoted innovatively and effectively on TV as well as
other media, an event which generated high viewer awareness, expectation/excitement,
just by its promotional campaign.
Best Marketing Activity: A tactical or strategic marketing exercise
which helped improve the profile/position/brand of a channel/TV
show/TV property and met/surpassed the targets set for it.
12) TV CEO of the Year - (Decided) The chief executive officer
of a channel whose unique position as top honcho has made a significant
impact on the image/revenue/market share/market capitalisation/shareholders
value/performance of that particular channel/company as well as
made a difference to the TV industry.
13) TV Personality of the Year- (Decided) A TV anchor/host/actor/presenter/professional
who overshadowed all his peers either on the screen or off it leaving
an indelible mark/stamp during the year. This individual will have
consistently topped in terms of impact, visibility, acceptability.
He/she could have remarkably improved viewership of a channel or
programme by his/her unique presence.
14) MSO of the Year - (Decided) The Multi System Operator
who has consistently provided optimum service all through the year
and even provided value added services to either other cable operators
or subscribers. Size is of no consequence but the cable operator
should be serving a sizeable subscriber base.
15) Channel of the Year - (Decided) The channel which has
achieved top of mind awareness or which has drastically and effectively
changed its look, feel and packaging, or which has consistently
built up/maintained viewership/TRP ratings courtesy its varied range
of programmes throughout or for a large part of the year
16) Contribution to Indian TV : A Businessman/Entrepreneur/Professional-
(Decided): An individual who has helped change the course of
television in India, whose contribution to its evolution is invaluable
and has left a substantial stamp on the Indian television industry.
17) Posthumous award to a TV personality - (Decided): A
personality while alive had made such a memorable impact by his/her
performance, whose passing away has left memories of sterling performances and a void which cannot be filled and is sorely missed.