principles behind The Indian Telly Award have been kept in mind while
designing the statuette. We pondered whether it should be male or
female or asexual, and finally decided on a female form, in association
with its creator the Mumbai-based Mars, which is closely involved
with the television industry and has handled the merchandising and
design needs of practically every major television channel
design options were given to us. The last of them won hands down as
she clearly embodied what we had envisioned for The Indian Telly as
we named the award. There could be various interpretations drawn by
looking at The Indian Telly. She could be reaching for the skies,
holding a dish in her hands, absorbing the best of what Indian cable
and satellite television has to offer. Or she is a conquering hero
who has captured the eyeballs of the Indian viewer, and is exultant,
celebrating the victory by holding her dish aloft. She is a winner.
The body is taut, yet graceful. The lines are straight and sharp.
She is about excellence.
is what The Indian Telly Awards are all about. Rewarding excellence
in the Indian cable and satellite television industry.
The Indian Telly is 13.5" in height and weighs 1.5 kilos. A trophy
that will last a lifetime.