THE TRADE AWARDS

TR 1 - Cable operator /MSO (Multi Systems Operator )
The Multi System Operator which has consistently provided optimum service all through the year and even provided value added services to either other cable operators or subscribers. Size is of no consequence but the cable operator should be serving a sizeable subscriber base to be labeled an MSO.

TR 2 - TV Production House
The production house of the year is a company that has set new standards of management and excellence in terms of number of hours produced, its dealings with artistes, suppliers & customers, the number of genres, the channels it is working with and consistency in producing good, successful shows.

THE TECHNICAL AWARDS

TC 1 - Special/Visual Effects for Television
The individual or team from a production house/post production house that has created the most outstanding, innovative visual/special effects for a television show/serial and in the process set new standards. The use of technology in a cost-effective manner to enhance the visual appeal and originality will be given weightage.

TC 2 - Art Direction (Fiction)
The individual/company who/which has been behind the look and feel of a television show. He/she should have excelled in creating the right and authentic ambience for the show with the use of locations, sets, props, lighting, furniture, etc.

TC 3 - Art Direction (Non - Fiction)
The individual/company who/which has been behind the look and feel of a television show/genre. He/She / The Company should have excelled in creating the right and authentic ambience for the show with the use of locations, sets, props, lighting, and furniture.

TC 4 - Videography (Best TV Cameraman - Fiction)
The professional who made his camera talk and describe the Fiction show as written by the writer or desired by the director, bringing out in detail the emotion, action or enhancing the look of the sets and thus the scenes; in effect making for eye-riveting fare. Innovation in the use of his tool - the camera - will be considered an asset.

TC 5 - Videography (Best TV Cameraman - Non Fiction)
The professional who made his camera / Multi Camera Set up talk and describe the Non Fiction show as written by the writer or desired by the director, bringing out in detail the emotion, action or enhancing the look of the sets and thus the scenes; in effect making for eye- riveting fare. Innovation in the use of his tool - the camera - will be considered an asset.

TC 6 - Costumes for a TV Programme
The individual/company which has provided the most appropriate or original or trendsetting costumes/clothes for any television show/serial to give the show an authentic or outstanding look.

TC 7 - Make Up Artist
An artistic talented individual /team who is responsible for make up of actors in a television show/serial to make them look as per their character they portray on screen while emoting their role. In some cases the Make-up Artist has also the additional responsibilities of looking at the hair styling of actors.

TC 8 - Stylist
Awarded to a person responsible for the styling of a television show / serial; a person responsible for the look of each and every individual appearing on screen during the show which makes the entire show looks presentable.

TC 9 - TV Show Packaging (Fiction)
TV Show Packaging would include quality titling, opening, break bumpers, sequencing, music, closing credits, beside the overall look and feel.

TC 10 - TV Show Packaging (Non Fiction)
Same as TC-6, excepting it is for a non-fiction show.

TC 11 - TV Channel Packaging (Including Channel Ids & Generic Promos)
The award will go to a channel that stands out on account of its classy look, courtesy its packaging, channel IDs, the jingle, V/Os, generic channel promos, and the overall look and feel of the channel.

TC 12 - Editor (Fiction)
This award will be given to a team or individual. All fictional programs whether single or multi episodic qualify for this award.

TC 13 - Editor (Non Fiction)
This award will be given to a team or individual. All Non Fictional programs including Game shows, reality shows etc. whether single or multi episodic qualify for this award.

TC 14 - Background Music (Fiction)
This award will be given for background music for a single episode of a regular series or for a special, whether it be variety, music or cultural programming. Only the music composer/director is eligible and best background music score excludes the award for music for the best title song. It is the responsibility of the music director who does the background music to bring the program into a unified whole by making or supervising the following: composing, transitions, themes, arranging original or pre-existing material for the given orchestra or band or electronically, rehearsing the performers and overseeing music that needs to be pre-recorded.

TC 15 - Director (Soap & Drama)
The individual whose work for a soap / drama series stands out because of the treatment of subject/situations, who managed to get the best out of his/her actors, the cameraman, the music director, the editor and managed to create a TV show that became highly popular.

TC 16 - Director (Sitcom)
Same as TC15, except the genre is sitcom.

TC 17 - Director (Thriller)
Same as TC15, except the genre is thriller.

TC 18 - Director (Non-Fiction)
Same as TC15, except the genre is non-fiction.

TC 19 - Screenplay Writer (Drama Series & Soap)
The screenplay writer whose powerful screenplay compliments the story and helps the director & dialogue writer create a gripping and popular drama series / soap.

TC 20 - Dialogue Writer (Drama Series & Soap)
The dialogue writer whose use of dialogue gave more authenticity to characters, apart from raising the drama levels in the soap.

TC 21 - Sitcom/Comedy Writer
An individual or a team who/which worked on a script that had enough situations, punch lines and humour to make viewers chuckle consistently.

TC 22 - Storywriter
Awarded to an individual or a team for conceiving an original/adapted engaging story which goes to make for a very successful TV series.

TC 23 - Dialogue Writer (Drama Series & Soap)
The dialogue writer whose use of dialogue gave more authenticity to characters, apart from raising the drama levels in the soap.

TC 23 - Scriptwriter (Non Fiction)
Awarded to an individual or a team that is responsible for writing the narrative and dialogue of a non fiction television programme. (For eg. in a reality show the scriptwriter is responsible for whatever the anchors speak throughout the show)

TC 24 - Choreographer
Someone who has helped the performers who can either be a celebrity or a common man, give a dance performance either solo or in a group in any television show by creating different styles of dance and making them rehearse for the same. The choreographer is a person responsible for the success of any performer giving a dance performance in a show.

THE PROGRAMMING AWARDS

PR 1 - Edutainment / Science / Knowledge Based Show
The premise of the show should be educational/knowledge imparting. The show that does this in an innovative, interesting and entertaining manner will be eligible for this award.

PR 2 - Entertainment News Show on an Entertainment Channel
The show that dealt with news and reports on the world of entertainment / films / celebrities / parties and gave updates on the entertainment world in a manner that kept the viewers hooked.

PR 3 - Public Service Programme
A programme that was untouched by the pressures of commerce and focused on communicating a public interest message, which tackled issues that not many a commercial programmer would touch.

PR 4 - Lifestyle & Fashion Show
A show that covers trends in fashion and lifestyle effectively, giving us insights into the world of the well heeled. It should have stood out for its concept and format, production values and constant innovation as well as refreshing presentations, and strong editorial content. Good anchoring, fast-paced edits, camerawork, good subjects and a well-rounded approach to the topic will give the show an added advantage.

PR 5 - Talk Show on an Entertainment Channel
The talk show on an entertainment channel that relied on chatter to bring out various nuances of an individual's - be it a common man or a celebrity or a professional - personality. The show could act like a forum, which could delve into the personal lives of personalities besides discussing their role in society. It could have the audience as an integral part of the show or it could also be an individual talk show where the host questions the concerned individual/s as well as highlights the public reactions towards the actions and performance/s of individual/s.

PR 6 - Cookery Show
A television program that presents the preparation of food; prepares one or more dishes over the course of the show showing all intermediate stages of cooking. The show should be at least partly educational, as the host teaches the viewing audience how to prepare different meals with each episode of the show.

PR 7 - Sports Show
A show that provides comprehensive sports coverage of any sport/s and gives its viewers all the relevant details about the sport/s or the sports person/s covered. It should also give insights into developments and should keep audiences glued throughout the show.

PR 8 - Travel Show
A show that offers its viewers to plot their next trip, help travelers who are not quite sure where to go; by showing them various holiday destinations all over the world and giving them all possible information about that particular destination.

PR 9 - Health & Fitness Show
A television program that educates the audiences on how to take care of their health and stay fit either by teaching them various forms of exercises or just by educating them about various diets and other health related issues

THE POPULAR AWARDS

Child Artiste
Female - PO 1, Male - PO 2

The child artiste who stood out because of his/her exceptional acting skills, spontaneity and performance, and became extremely popular with the viewers.

Anchor/s - PO 3
An individual or team of anchors who carried a show on his/her/their  shoulders, made his/her/their guests comfortable, handled difficult situations with aplomb, ad libbed well, and who served as a good link between the various elements that go to make a show.

Actor/Actress in a Comic Role
Female - PO 4 , Male - PO 5

An actress/actor who displayed a fantastic sense of the comic, humour, timing, spontaneity, improvisation and whose essaying of a role had the audiences in splits courtesy her/his performance.

Actor/Actress in a Supporting Role
Female - PO 6, Male - PO 7

An artiste whose portrayal of a role/s - which is not the lead - was so effective that she/he became identified with it, she/he became the character, the character became her/him. She/he should have displayed a range of emotions and histrionics that made the character extremely believable and real. She/he should be known more by her/his screen name than her/his real one ideally. The character should have become memorable.

Television Personality - PO 8
A TV anchor / host / actor / presenter / professional who emerged as one of the outstanding TV performers during the year who overshadowed all his/her peers on the screen and should have consistently topped in terms of impact, visibility, and acceptability.

Actor/Actress in a Negative Role
Female - PO 9, Male - PO 10

An artiste who played a villainous/negative character effectively, should have been loved/hated because she/he understood the nuances of villainy and brought out the best from within herself/himself to become identified with the character.

Fresh New Face
Female - PO 11, Male - PO 12

The most talked about and talented debutante of the year. She/He should have created a BIG impact with her/his performance and developed a commendable fan following. She/He should have appeared for the FIRST time on television in the given period in a major role.

Actor/Actress in a Lead Role
Female - PO 13, Male - PO 14

An artiste whose essaying of a role/s was so effective that she/he became identified with it. She/He became the character; the character became her/him. She/He should have displayed a range of emotions and histrionics which made the character extremely believable and real. She/He should have become an icon for viewers. She/He should be known more by her/his screen name than her/his real one ideally. The character, she/he played, should have become memorable and should have the potential to be remembered for a long time as one of Indian TV's great characters and she/he should be one of the primary reasons for the show's popularity.

Ensemble - PO 15
The Best Ensemble (complete star cast of a programme) Award will go to the TV Show (Fiction) which has the maximum number of well- defined, popular characters on television sharing tremendous chemistry with each other on screen.

Programme with a Social Message - PO 16
A fictional programme which in an interesting manner delivered relevant social messages to viewers.

Daily Serial - PO 17
The daily show, which because of its strong storyline, narrative and popular characters became the rage and became a daily habit for a majority of viewers.

Weekly Serial - PO 18
The weekly show which because of its strong storyline, narrative and popular characters became the rage and became a habit for a majority of viewers.

Continuing TV Programme - PO 19
A TV programme which launched on or before 31 August 2009 and which continued to have appeal with audiences throughout or for a large part of the year. The storyline/content should have held the show together.

Drama Series - PO 20
A television series, single or multi episodic show in the fiction genre which is full of drama and emotions; a well presented show with a powerful storyline which keeps the audiences glued to the TV sets over the period of time

Thriller / Horror Programme - PO 21
A television series, single or multi episodic show in the fiction genre that covered issues of crime, murder, mystery, the supernatural or macabre in a manner that lent immense realism to it. The show must have covered new ground in this genre during the year. Also includes horror show.

Kid's Programme - PO 22
This award will be given for a series or special program created and designed primarily for children between the ages of 4-16 years in any content format, be it live action, animation, or puppetry. The program's primary target audience must be the child but that does not mean that it excludes family viewing.

Sitcom / Comedy Programme - PO 23
A comedy series/show that has tickled audiences, keeping them in good mirth, courtesy its humorous content and has maintained or increased its viewership throughout or for a large part of the year.

Reality Show - PO 24
The Best Reality television show is one that was unscripted, documented actual events over fiction, that featured ordinary people and professional actors. All through the show the viewers get an insight into the hardships and fortunes of the contestants.The show should have had high production values, a consistent format as well as smooth execution.

Game Show - PO 25
The game show of the year that stood out in its genre because of its concept and format, production values, interactivity with viewers and constant innovation.

Dance Talent Show - PO 26
A dance based TV show/event that has trough its high production values, concept, content, format and execution been able to develop / explore dancing talent of either celebrities or general public and got maximum viewership

Singing Talent Show - PO 27
A TV show/event that has been able to explore the ability / talent of either celebrities or a common man to sing and have helped them to make a career in the world of playback singing. Production values, concept, content, format and execution of the show is also an important aspect which shall be considered

Comedy Talent Show - PO 28
A humor based TV show/event that has been able to explore the ability / talent of either celebrities or common man to make the audiences laugh by their humor and style of presenting. Production values, concept, content, format and execution of the show is also an important aspect which shall be considered

Historical/Mythological Series - PO 29
A show that tells a traditional story, typically involving supernatural beings, forces or creatures which embodies and provides an explanation for something such as the early history of a society, a religious belief or ritual, a natural phenomenon, etc.

Judge on a TV Show - PO 30
An individual whose personality, understanding and flair made an impeccable impact on the success of the show. He / She should have displayed unique traits or characteristics which made him outstanding and popular with the audience. The particular judge should have raised the standards of content/ performances on the show. The judge could have been part of any talent show in the valid time period.

Youth Show ( Fiction) - PO 31
A television show that has made a formidable name for itself in the genre of youth entertainment. The program should have been an entertaining and well followed popular show that has made its cult with the youth. This show should have been designed primarily for youth audience.

Youth Show ( Non Fiction) - PO 32
A reality/ talent hunt/ adventure/ game show that managed to captivate viewers from an audience that is ever changing and has a short attention span. A show that is distinguished by its uniqueness, wackiness and its relevance to youth audience.

Televised Awards Show - PO 33
An Awards show/pageant/ competition. The programs will be judged on uniqueness of concept, grandeur, quality of production, scripting, casting and hosts.