Best of Television Today!!
principles behind The Indian Telly Awards have been kept in
mind while designing the statuette. We pondered whether it should
be male or female or asexual, and finally decided on a female
This was achieved in association with the trophy's creator -
Mumbai-based Mars, which is closely involved with the television
industry and has handled the merchandising and design needs
of practically every major television channel.
Three design options were given to us. The last of them won
hands down as she clearly embodied what we had envisioned for
The Indian Telly as we named the award. There could be various
interpretations drawn by looking at The Indian Telly. She could
be reaching for the skies, holding a dish in her hands, absorbing
the best of what Indian cable and satellite television has to
offer. Or she is the television industry enraptured in beaming
out oodles of programming for consumers and viewers. Or, she
is a conquering hero who has captured the eyeballs of the Indian
viewer, and is exultant, celebrating the victory by holding
her dish aloft.
The Indian Telly is a winner. The body is taut, yet graceful.
There are curves and there are various shapes. The lines are
straight and sharp. She is sleek and très chic. She is about
Which is what The Indian Telly Awards are all about. Rewarding
excellence in the Indian cable and satellite television industry.
The Indian Telly is 13.5" in height and weighs 1.5 kilos. A
trophy that will last and be treasured for a lifetime.
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