Indian Tellys '03 rates high with viewers
MUMBAI: If the response to the MTR Foods
Indian Telly Awards 2003, organised by indiantelevision.com
on 21 November, was overwhelming, the ratings the telecast
of the event delivered, were no less impressive.
The three-and-a-half-hour telecast on Star
Plus from 8 pm on 30 November notched up an impressive TVR
of 4.8 across the Hindi-speaking belt in cable and satellite
households (TG 4+), ranking 49th among the top 100 shows,
ratings data released by TAM Media show. In all the main metros,
the event that showcased the talent of the small screen, interspersed
with some vibrant musical entertainment, was able to score
even better ratings.
Among the metros, it was Delhi that hit the
highest notes with a TVR of 8.16. Mumbai notched up 5.5 TVRs
with Kolkata logging 4.57.
But where the MTR Foods Indian Telly Awards
2003 was the biggest hit with viewers was in Gujarat towns
population 100,000 to one million where it scored a 9.86.
Even the southern markets, usually cool to programming
north of the Vindhyas have responded favourably, with Hyderabad
recording a TVR of 3.04 for the event, and Bangalore 1.61.
The Telly Awards, in its third edition this
year, bestowed honours in 66 different categories including
trade, technical and popular categories.