Trade and Technical Tellys fete cream of
MUMBAI: The Indian Trade and Technical Telly
Awards, given away at a well attended function tonight, set
the tone for the third edition of the annual MTR Foods Indian
Telly Awards 2003.
|Hosts Rupali Ganguly &
The setting was just right at the Harbour
Hall at the Tulip Star in Mumbai on Wednesday evening, where
the august assembly of creative heads and technical wizards
rubbed shoulders with grave number crunchers who bring in
the revenues to television and image builders and lens wielders
who bring that extra sheen to television. With the sometimes
bitchy banter between the hosts of the show - popular television
actors Rupali Ganguly and Pooja Mishra - the mood was set
for the awards.
Neelu Sawhney of Aaj Tak bagged the award for
the TV ad sales head of the year, while Shantonu Aditya of
SET-Discovery Ltd walked away with the TV distribution head
of the year award. Zee News' Alka Saxena was adjudged the
TV programming head of the year. The TV marketing head of
the year trophy was won by Star India's Mubina Ansari.
|Shantonu Aditya and his team with
Indiantelevision.com, which has taken the
initiative in celebrating excellence in the television industry
since the last three years. The Trade and Technical Awards
section was launched as a separate felicitation function last
year, to honour those whose contribution is crucial to the
success of a show, but often not recognised. These are awards
that turn the spotlight on those vital cogs that help in the
smooth running of the industry and, very often, help to take
it to a higher level.
|Aashish Rego receiving his awards
from jury member Vivek Agnihotri
Among the 23 categories for which the awards
were given away, were those for the best visual effects (Cinevistaas'
for Shhh...Koi Hai), best costumes (Neeta Malhotra
for Kittie Party) and best TV channel packaging (Max).
The best set design award went to Jayant Deshmukh for Aamrapali
(aired on DD). Bhushan Patel was adjudged best cameraman for
Lipstick on Zee and Neeta Malhotra walked away with
the honours for best costumes for Kittie Party on Zee.
Aashish Rego was adjudged as the winner of the best background
music for a TV programme category for Sony's Goonj Ateet
Ki. Rego said, "I feel very exhilarated, its a great
honour to receive this award for the second time." He
thinks that it is the fine blend of Carnatic music with the
mainstream background score that sets his music apart from
The Best TV Show Packaging award went to
Ryan Mascarenhas for Star Plus' Sshhh...Koi Hai. Says
Ryan, "I wish my team had more time to work both on special
effects and show packaging. Nevertheless, it has been a challenge
to do quality work in so little time." The Best TV Channel
Packaging award was bagged by the Max team. Star News and
NDTV shared the honours for the Best Promos for a News Progamme
(Reality Bites-Elections), and Sab TV bagged the award
for Best Promo for a fiction show for its much acclaimed show,
Office Office. Said Rachel Naware of Sab TV, "Competition
was tough, we were set up against Star Plus and Sony. Since
it is the first time that we have been nominated, half the
battle was already won."
|The Star team with their share of
Simpoo fetched Channel [V] the award
for Best Promo for a format show. The channel also scored
on the Best Promo for a Music Programme with Freedom Express.
Said V's head honcho Amar Deb, replying to a query about the
kind of competition his channel faced, "What competition?
There is no competition. We have and always will be number
The slick editing of Kaahin Kissi Roz
on Star Plus got Dhiren Singh an award for TV Picture Editor
of the Year. Said Singh, "In KKR I thought I brought
out the right meaning of certain specific scenes very well.
That's why I think I deserve the award. In fact even half
an hour ago my friends called me and I told them I will get
The Max team bagged The TV Channel Promo
of the Year for the Deewana Bana De campaign. The Best
Videography Award (non fiction) was won by Ajmal Jani for
Reality Bites for the episode on Mental Health, while
T Gopalkrishnan was adjudged TV Picture Editor of the Year
(non fiction) for the 2002 Yearender.
Said an elated Ansari, of her win in the
marketing category, "We at Star work as a team and the
credit goes to the whole team." Prakash Ramchandani of
Max was ruled the TV Marketing Executive of the Year. Said
he, "The Star and Ten Sports competition was tough, but
we made it!" SET-Discovery Ltd's Anuj Gandhi was adjudged
TV Distribution Executive of the Year and Shola Rajachandran
bagged the TV Communication and PR Executive of the Year award.
Said winner of the TV distribution head award Shantonu Aditya,
"There were a long list of accomplishments for us in
2002. Our subscriptions went up by over 50 per cent when we
joined hands with Discovery for the One Alliance. We proved
the sceptics wrong by selling the Champions Trophy and later
on, our bargaining position was strengthened with the addition
of channels like HBO."
|Actor Asawari Joshi performing at
the MTR Foods Trade and Technical Telly Awards
Gandhi said,"We have one of the best
teams working today, we constantly come up with new ideas
and do our best to think out of the box. "
Lastly Hatway Cable and datacom and In cable
net jointly bagged the MSO/Cable Operator of the year award.
While the Trade and Technical Awards sounded
a suitably more sober note than the main MTR Indian Telly
Awards 2003 event, the show was interspersed with acts by
noted film and television artiste, Asawari Joshi and Vikram
Sathe, who had the audience in splits with his take on cricketers
past and present.
| Vikram Sathe had the audience in
splits with his mimicry on cricketers
Attended by the cream of all fields of the
television industry, the evening set the tone and mood for
the event to follow on Friday, that will get together and
celebrate on screen talent in the industry.
The trade and technical awards preceded the
long awaited main event - The MTR Indian Telly Awards 2003
that will be held on Friday, 21 November 2003. The cream of
the industry, including top executives, creative heads and
technical experts, are expected to mark their presence at
In its third year now, the Telly Awards are
the most credible and sought after annual honours looked forward
to by the entire television fraternity in the county. Initiated
by Anil Wanvari, the founder & CEO of Indiantelevision.com,
the Telly Awards stand for quality, integrity and excellence
in the various fields that make up the television industry.
Says Wanvari: "The awards have grown
bigger than ever, both in terms of entries and the responses.
Our Nominee Nite where we felicitated the nominees was a huge
success with the Indian television industry. Industry can
look forward to a rip-roaring Technical Awards and the piece
de resistance, the Popular Awards on 21 November."
The Indian Telly Awards have MTR Foods as
the main title sponsor, while Zandu, Tata Safari and Daawat
Rice are the associate sponsors. The MTR Indian Telly Awards
also has Hindustan Times as Media partner, Radio City as the
radio partner, Bright Advertising as the outdoor partner.
Spirits are provided by the UB group.