MUMBAI: Exhausted! Yet satisfied at a job well done aptly describes
how the jury felt at the end of it all. Not surprising considering
that the last six days were spent sifting through the record number
of entries in competition for edition fourth of the Indian Telly
Awards - the most coveted awards in television today.
and technical awards categories were what the jury had to make their
assessments on. Ending a week of sessions that sometimes went on
till way past midnight, it was winding up time today with the marks
for each entry tallied and entered in the records. The baton will
now pass on to the public for the polling round, the dates for which
will be announced in due course.
Just how arduous was the task before the jury can be gauged from
the fact that this year close to 2,000 entries were competing in
93 categories (up from last year's 61), with an additional of 32
new awards introduced.
The juries for the three categories of awards were different. The
Popular awards jury comprised eminent personalities from the industry:
film maker Lekh Tandon, Tara Bangla chairman Rathikant Basu, Hum
Tum director Kunal Kohli, cine and TV star Anju Mahendroo, TV
personality and actor Kunika Sadanand Lall, India Today deputy
editor Kaveree Bamzai, TV and film actor Bharati Achrekar, writer
Rekha Nigam, TV and cine star Poonam Dhillon, film actress Padmini
Kolhapure, ace documentary maker Rakesh Sharma and cine and TV actor
Aanjjan Srivastav. The Technical awards were judged by ace cinematographer
Dharam Gulati, TV editor and director Javed Sayyed and the young
film editor Ashmith Kunder.
When quizzed about the quality of entries this year, Bamzai said,
"Although there were a couple of startling innovations, the
quality of programming overall was poor, which stands out too."
"Being on a jury allows one to have a perspective on programming
as a whole," Bamzai said, describing the interactions among
the jury as great and the judging experience as marvellous.
Sayyed, speaking about the technical awards said, "We have
had a rigourous selection and filter process to see that only deserving
entries are nominated and win. As a judge, I have seen that the
Indian Telly Awards are the most authentic and transparent awards
and there is no favouritism whatsoever. The television community
needs to take advantage of this and should get encouraged to produce
even better work to ensure that the judges have a tough time next
Kunder said, "Being part of the jury has been a satisfying
experience. The effort of the organisers in putting together this
mammoth event, with its expansive categories, is really commendable.
However there is a scope in improving the quality of work we produce,
as we lack neither in talent nor in infrastructure."
The Indian Telly Awards is the brainchild of Indian Television
Dot Com founder and CEO Anil Wanvari and are divided into three
main categories - Popular, Technical and Special.
Under the Popular awards, there are 60 categories that include
six channel awards, 27 programming awards and 27 personality awards.
Out of these, 34 categories will be adjudged by the jury and the
rest will be done via online polling.
Falling under the Special awards category will be the Lifetime
Achievement Award and the Big Idea Award (initiated this year).
The Big Idea Award will be given to any marketing, advertising or
technical idea that the jury finds exceptionally good.
Speaking about the entries received and the week-long judging, Indian
Television Dot Com founder and CEO Anil Wanvari said, "There
has been a humungous response from industry in terms of the number
and the variety of programmes received. The entire process has been
an englightening experience. It was a pleasure playing host to a
most cooperative and hardworking jury which stayed on late into
the night to ensure that they did justice to every entry. The feedback
received from them is invaluable and will be incorporated as The
Indian Telly Awards further evolve."