the third year in a row, MTV was adjudged the music channel of the
year. MTV CEO Alex Kuruvilla said, "It is all due to our creativity.
We also keep innovating through initiatives like MTV Roadies. We
are also the first music channel to introduce a soap opera. All
this keeps the competition guessing as to how we will further expand
the music genre."
MTV also won an award for the packaging of the show Graveyard
Shift. MTV's arch rival Channel (V) did well in the promo category,
winning awards for its shows Santa Banta Christmas and Popstars
II and another for channel packaging.
was not an entirely serious affair however. Comedian Jimmy Moses
had the audience in splits with a stand up routine. He lampooned
a lot of things from Star's game show Kamzor Kadii Kaun to remix
videos and the innumerable sari ads.
A stand out was his impersonation of KKK host Neena Gupta. "Bees
rupiya ek sabzee ke liye mehenga hai. Aap bahar jaa sakte Hai. Namsthe."
(20 rupees for a vegetable is too expensive. You can leave now.
Indiantelevision.com CEO Anil Wanvari pointed out that the event
was aimed at rewarding the unsung heroes - those who work behind
the scenes to make the television stars and shows look as good as
they do. He expressed confidence that with the Indian television
industry growing the way it is, the trade, technical and programming
Awards would be able to cross a 100 categories within the next few
He urged channels and production houses to send in their best possible
entries and not to settle for anything less. "Our jury makes
their decisions based on these entries. Also for those who did not
win and felt that they deserved to, I would like them to keep this
feeling with them as they are all winners. You create programmes
that make the viewers laugh, cry.."
CNBC picked up three awards. Its show Indian Business Hour
received a special commendation. Trial by Fire meanwhile
was adjudged the best game show.
show Back To The Floor for BBC World won the award for best
busines programme of the year. ESPN Star Sports' Harsha Unplugged
was adjudged the best sports programme of the year. Miditech's Operation
Hot Pursuit for National Geographic won in the non fiction programme
The Indian Telly Popular Gala Awards will be handed out in another
ceremony on 19 November at The Chitrakut Ground in Andheri.