The Indian Telly Awards finetunes categories
(15 July 2005)

MUMBAI : There is a change in the Indian Telly Awards are being handled in their fifth year. We have responded to the changing scenario, chopped out some categories, introduced some new ones like the Best Reality TV show. After several years of running chart topping soaps and series, the TV industry is searching for new programming genres to serve a TV hungry audience. The total number of categories are 89. We have also drawn up two last dates for submissions, an earlier (6 August 2005) one for the technical, trade, programming & channel awards, and another later date (15 September 2005) for the awards in the Popular category.

This was done following feedback from industry as they wanted the cutoff for the popular categories to be as close to the date of telecast as possible. Additionally, for the first time, we are levying a processing fee of Rs 200 only per entry to cover processing expenses. We trust industry will be as enthusiastic in sending in entries as it has been in the past. We look forward to a challenging and rewarding Indian Telly Awards.

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